That was our challenge – we needed a way to reengage shoppers with the fantastic benefits of the card, reinstating its premium feel to ultimately drive sign-ups.
Although many consumers know Boots has a loyalty card programme, very few know its specific benefits.
So, our in-store experience would centre around enticing education, with a visually luxurious stand to capture consumer attention.
From a beautifully branded stand in key Boots stores, our experience championed education about the Advantage Card and its benefits, encouraging customers to download the app and sign up.
