Enhancing brand impact in the retail landscape, we optimise in-store activities and experiences.

We deliver world-class retail experiences that elevate your brand through exciting, engaging, insight-led campaigns.

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What is Boots Live Experience?

Our Role in the Boots Ecosystem

Your Boots partner for live brand experiences:

For over 13 years, N2O has been Boots’ trusted experiential partner, creating engaging, best in class, and beautifully executed activations that bring supplier brands to life.

Our mission is simple:

To connect Boots’ suppliers with shoppers through memorable, measurable experiences that build loyalty and drive sales.
At Boots, we know that in-store brand experiential campaigns are the most effective way to capture attention and drive engagement.
Chief Marketing Officer Boots UK & ROI

What we do

We’ve developed Boots Live Experience to get brands like yours engaging with hundreds, or even thousands, of shoppers face-to-face.

It’s a great way to explain complex messages, boost sales and launch new products to customers in a point-of-sale environment.

In-store Activations

Drive incremental sales with accredited, well-briefed Brand Ambassadors

In-store Experiential

Enhance brand visibility, strategic audience reach, and enrich with a Masterclass.

Out of Home

Promote brand in shopping centers, boosting in-store traffic and awareness.

Masterclasses

Include a masterclass to enhance the in-store experience even further.

Social & Influencer Marketing

Reach customers on an emotional level with a relevant, memorable brand experience.

Instore Activations

Boots-accredited and profiled Brand Ambassadors promoting your brand and connecting with Boots customers.

Case studies →

Sampling

Trials lead to immediate purchases and customer return.

Demonstrations

Products speaking for themselves.

In-store Theatre

Deepen brand connection through enhanced engagement and consumer participation.

Active Selling

Boost sales with accredited and skilled Brand Ambassadors.

DJs

Elevate engagement by leveraging their influence. Captivate, thrill, and delight the customer.

Personalisation

Transforming everyday experiences into distinctive and unforgettable keepsakes.

In-store Experiential

Craft unforgettable moments for your customers! Immerse them in meaningful, shareable brand experiences that organically extend your brand's reach, foster loyalty, and inspire advocacy.

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out-of-home

Elevate your brand with OOH campaigns! Boost your presence in shopping centres, attract foot traffic, and lead potential customers right to your doorstep.

Case studies →

Masterclasses

Transform in-store visits into learning adventures with our masterclasses. Dive deep with customers, arm them with brand insights, and build loyalty through hands-on, educational sessions. Spreading your brand's influence far and wide!

Case studies →

Social & influencer

Foster brand love and visibility with unique experiences that set the trends. Our award-winning social team will win followers for your brand by leveraging consumer, market, and brand insights.

Case studies →

Boots Live Services

01

Strategy & Planning

02

Insight-led Creative

03

Campaign Management

04

Talent Management

05

Social Media Marketing

06

Production & Logistics

Boots Beauty Store

The new destination store at Battersea Power Station offers over 250 show-stopping brands, new services, and masterclasses, making it a one-stop shop for all things beauty.

The Beauty Hub

A dedicated event area in the store designed for unique, fun, and interactive pop-up events. Brands can express their identity and create memorable experiences.

The beauty bar. The hair bar. The premium bar

Brands can also reserve additional event space in these areas for masterclasses and tutorials to engage customers.

Sustainability

POPAI Sustain &  Accreditation
We work with Boots & POPAI, scoring each campaign via the sustain tool.

This Sustain® tool generates scores for specific aspects of a project, identifying areas with the highest environmental impact and improvement opportunities. It also measures carbon and water footprints, the amount of recycled material in a display, and end-of-life destinations.

Demonstrate  Boots & N2O’s commitment to delivering sustainable performance.
Improving & adopting processes & practices that drive efficiencies.
Awarded the Sustainability Standard from POPAI. Demonstrating our commitment to ongoing environmental improvement.

Testimonials

I wanted to drop a quick note to say thank you so much to both of you for taking on the Clearpay project at the last minute and being so on the ball – it made the whole process a lot less stressful than it would have been otherwise! I’ve had some great comments from Clearpay about the enthusiasm of the N2O staff and the nail and make-up looks being really popular, which is great news. You’ve both been a pleasure to work with, and I hope we’ll have the opportunity to work together again in the future.
Kate Burton
Project Manager - Boots.com
This activation was executed brilliantly from the first briefing through to the last minute of execution.

N2O listened to our objectives and brief and delivered on it and beyond. We could not have delivered this campaign without the support of N2O.
Nicola Small
Senior National Account Manager - Baylis & Harding
When N20 are managing an in-Store experiential event, we know that all the stuff Customers don’t see, will be considered and taken care of.

That will include all documentation, health & safety approvals, and compliance. N20 know exactly what is required to land these events brilliantly.
Andy Bodley
Operations Manager
Working with Dani and the N2O team to deliver our pop-up events in Boots stores was an outstanding experience. From start to finish, the process was seamless thanks to their tried-and-tested approach that gave me complete peace of mind. The event itself achieved strong consumer engagement, excellent brand visibility, and enthusiastic support from store staff, creating a unique opportunity to connect directly with Boots shoppers.
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The production process couldn’t have been smoother: the setup was high-quality, beautifully designed, and delivered with fantastic value for money. Dani is always quick to respond, proactive, and an absolute pleasure to work with. Their professionalism and efficiency make it incredibly easy to run successful in-store events, and I couldn’t recommend them more highly.
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LATEST IDEAS

Case studies

AllActivationsExperientialOut-of-homeMasterclassSocial / Influencer