Festival-specific beauty purchases are common, with two in three attendees buying beauty products specifically for their live music look.
Our strategy was to create an experiential marketing tour to captivate customers in anticipation of the festival season. Our campaign would centre around delivering looks to impress using our festival brand partners' products.
We created a mini-festival experience before concerts and events like Capital’s Summertime Ball, engaging attendees when they were primed to have a good time.
At the heart of the pop-up was our Airstream trailer, with spaces to demo hero brands, pre-festival photo ops and lots of summer-ready samples. With services available from the hero brands, such as hair styling and glitter makeovers, we ensured every attendee felt summer festival ready, with Boots at the core of their experience.
