We wanted to create a vibrant atmosphere in-store, bringing the magic of Christmas to customers as they shopped. The goal was to remind customers of how fantastic Boot is as a retailer while spreading holiday cheer.
So we thought, what better way to do this than to hit customers with a festive flash mob, gift-wrapping services and a DJ in a sparkly gold jacket?
Our flash mob delivered dynamic freestyle dance performances throughout the store, moving to the beats of our gold-clad DJ. They surprised shoppers with candy canes, enhancing the festive spirit.
Our gift-wrapping sleigh highlighted Boots’ gift offerings, elevating the in-store experience. Our activation entertained customers, created buzz and fostered a lively, engaging atmosphere.
