Boost awareness of the Boots OB Vitamin range.

Drive sales by highlighting the 3-for-2 offer.

75% of customers are more likely to purchase after a personalised product recommendation.

Keep it simple –recommend three products, then let customers know they can buy 3-for-2.

Make it fun –create a simple quiz to match the consumer with the perfect products for their lifestyle.

Nine activation days at three stores.

Brand Ambassadors engaged customers to take the quiz and matched them with their product recommendations.

Driving the benefits of healthy lifestyle choices and how supplements can support them.