Braun tasked N2O with developing a disruptive trial experience and a launch event to enhance their broad national media campaign. The activation aimed to include a customer education and trial experience, a digital takeover, and a launch event headlined by a celebrity ambassador. The timeframe for rolling out this activation was set at 2.5 weeks following the project's approval.
The campaign masterfully blended science with style. The Battersea Beauty Bar and Activation Space were revamped to showcase the new Braun IPL devices. The highlight was a lively Q&A with Braun's ambassador Frankie Bridge and esteemed dermatologist Dr. Pyal, who demystified the science of IPL technology in an engaging manner. Attendees enjoyed branded cupcakes and champagne while watching live demonstrations of the Smart IPL by skilled beauticians.
On April 5th, Frankie Bridge, the face of Braun, hosted a Q&A at the venue with Dr. Pyal and the Braun R&D team.
Guests received a warm welcome with prosecco and Braun-themed cupcakes upon arrival, with an invitation to discover more about the Smart IPL from Frankie and her panel of experts.
Frankie discussed her personal journey and the benefits she's experienced using the Smart IPL, complemented by the R&D team's explanation of the technology behind it.
N2O successfully executed the brief by fully occupying the Experiential space and the Beauty Bar at Battersea Beauty Only.
The event would run from Thursday, March 28th to Sunday, April 7th.
During this period, customers would be informed about the workings of the Smart IPL device, its distinctive advantages, and the promotional offer available in-store.
Additionally, customers could experience the device first-hand, with demonstrations conducted by beauticians who received direct training on the Smart IPL from the brand itself.
