Spread the word and drive sales for the revolutionary Dyson Airwrap, alongside its sister products, the Corrale straighteners and the Supersonic hair dryer.

69% of consumers believe a product demo best assists them when making a purchase decision.

Collaborate with world-class Beauty Academy stylists.

Runway-ready hair makeovers to boost product love.

10 activity days at the Boots Covent Garden store.

Bespoke luxury hair salon promoting the products.

Selfie stations to boost social media shares.