Create a buzz for the Fenty Beauty by Rihanna launch weekend with a multiple-store takeover and multi-channel engagement for attending customers, PR, influencers & social channels.

Create an unforgettable experience to cement the excitement & awareness of the launch.

Immerse consumers in the Fenty Beauty world.

“Rip up the rule book” with creative approach.

Three days in five Boots stores.

“Fenty on the Fly” makeovers, choosing from three gorgeous looks.

In-store DJ, premium Instagram areas, window displays & branded elements.