Our goal was to launch the new lip gloss in-store with an unforgettable experience. We aimed to drive sales and increase brand curiosity and intent to purchase.
We know that pop-up stores and interactive elements where consumers can get hands-on with the brand work. As a highly aesthetic brand, social media amplification through unique “moments” helps extend the reach of in-store activations.
Product education helps enhance value perception, justify premium pricing and build trust. Gamification helps increase participation, especially with a young, playful brand and incentivises purchases.
Our strategy was to create a multi-sensory Huda Beauty world in-store, offering play, product trial and education.
The Faux Filler Gloss experience landed in the Battersea Boots Beauty store over three summer days. At the centre of the activation was a luxury play table packed with the new gloss, where people could experiment with the latest shades and consistencies to find what worked for them.
Huda Beauty experts educated customers on the range, justifying price points by proving efficacy and showcasing the quality of ingredients. Anyone who did purchase a product played the Huda Beauty grabber game, fishing for spheres filled with free lip glosses to enhance their experience and provide a moment for social media sharing.
We fully branded the rest of the store, so the lip glosses shone at every touchpoint, from tills to windows, spreading brand awareness across Battersea Power Station.
