Our challenge was to bring the campaign into the Boots Piccadilly store, engaging shoppers and boosting brand love.
Our strategy for this takeover was to incorporate L’Oréal’s “Walk Your Worth” theme throughout the store, creating a cohesive brand experience. We’d maximise impact through window displays, floor decals and escalator branding, with a demo station taking pride of place for photos and makeovers.
We’d host a meet and greet with a celebrity ambassador to encourage social media sharing and drive footfall to the store and experience.
We’d drive sales and brand love by offering money-off coupons for the products used in the makeovers and handing out goody bags to delight attendees.
Our L’Oréal “Worth It” experience took over Boots Piccadilly, with a demo station in the foyer that intrigued shoppers as soon as they walked in the door.
An experienced make-up artist offered complimentary makeovers with the L’Oréal range, educating guests on how and why the products work and delighting them with a 10% off voucher.
Throughout the rest of the store, we integrated the “Worth It” experience across every touchpoint, from branded escalators to window vinyls.
To draw excitement in-store and drive social media engagement, Love Islander and influencer Ella Thomas came in for a meet-and-greet, snapping photos with fans and promoting the L’Oréal range. Those who attended the meet-and-greet left with a goody bag with four full-size L’Oréal products, extending the experience into their homes.
