Create an experience to promote Boots as the official Love Island beauty partner.

69% of Love Island viewers “use beauty products to make themselves look better.”

Replicate a real-life Love Island villa experience.

Immerse shoppers in the beauty styles of their favourite Islanders with digital content.

Six activity days in three stores in July 2022.

Get the Islanders Looks” digital site with tutorials and makeovers

Full-size beach hut photo opportunity.