To jump on this skincare trend, Boots wanted to create an in-store activation to showcase its suppliers with niacinamide-specific products to drive sales. Our challenge was delivering this multi-brand experience with featured niacinamide expert brands to educate shoppers on the ingredient's benefits.
The focus of this campaign was clear: Niacinamide is still a relatively new ingredient in skincare, so many shoppers may not be aware of its benefits. Education was the central thread that tied this multi-brand campaign together.
By featuring a range of brands, we’d be able to connect with diverse customers with different price points, helping to drive sales across various demographics. Letting shoppers get hands-on with the products would help organically prove the efficacy of niacinamide, instilling trust in Boots as a beauty retailer.
Our multi-brand activation showcased niacinamide products from Bioderma, Bubble and Clarins. Skincare experts imparted knowledge about the effects of niacinamide on improving skin tone and texture, offering back-of-hand samples of the trio of brands.
They inspired shoppers about the best ways to incorporate each product into daily routines.
