Case study

Real Techniques

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Challenge

Create an in-store experience to delight customers and boost Real Techniques brand love and sales.

Insight

Offer a bespoke service to make a unique gift for a loved one.

48% of customers are willing to wait longer for a customised product.

Encourage word-of-mouth from the experience to boost brand awareness.

Activation

Three activation days at three stores.

Bespoke service offered exclusively to those who purchased the Real Techniques range.

Further purchase incentive with goody bags offered.

1,090
Customers engaged
102
Brushes engraved
96
Goody bags claimed

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