Maximise awareness of Remington’s new PROluxe You collection, exclusive to Boots.

Influencer campaign with a difference!

80% of consumers have purchased something via an influencer recommendation.

Use online content and an in-store experience to boost awareness.

One activity day at Boots in Westfield White City.

Digital social media campaign with hair & beauty influencers.

Hair styling demos across both channels to show off the products.