Maximise the awareness of the launch of ‘Sculpted by Aimee’ in Boots stores.

With 63% of beauty buyers having more trust in brands they can find on Instagram, we decided to utilise Aimee's sizeable online following to promote awareness of her brand launching into Boots.

Working with POPAI to benchmark the environmental impact on all our displays we ensure that we’re operating in an environmentally friendly manner and responsibly caring for the planet.

1 activity day. Manchester Trafford Centre

Influencers and press, alongside regular consumers, watched Aimee demo her new Satin Silk foundation and other hero products to create a fresh daytime look.

After the masterclass, attendees could mingle with Aimee in-store to garner further insights.

The Sculpted by Aimee kit was 100% recyclable.