To challenge these misconceptions, SheaMoisture tasked us with delivering an in-store experience to reaffirm the brand and its new range as the top choice for textured hair and reestablish its key USP of naturally infused products.
Research showed that many consumers with textured hair find deciding which products work best for their specific hair types is confusing. This indicated the need for our experience to focus on personalised education and recommendations.
We’d use SheaMoisture stylist to provide hands-on product demos, reaffirming the trust in the brand’s efficacy. We’d dial up the emphasis on the natural ingredients in the design as a subtle reminder of the brand’s commitment to naturally infused products.
A stunning nature-inspired activation, complete with colourful hibiscus flowers and tropical palm fronds, landed in Boots stores. It displayed the new SheaMoisture range of curl styling gels.
SheaMoisture stylists encouraged shoppers to take a digital AI quiz recommending the right products for their hair types. They educated them on the unique benefits of the new Coconut & Hibiscus and Jamaican Black Castor Oil ranges. The stylists then demonstrated the selected products on consumers’ hair with immediate results.
