Our challenge was to deliver an experience for Weleda to educate consumers on how to integrate skincare and makeup.
Instead of a typical sampling campaign, we opted to deliver luxury 30-minute masterclasses with skincare and beauty experts. Using Weleda products, they’d educate guests on getting the perfect base before applying makeup.
Our experts took pride of place in Sheffield Meadowhall and Manchester Trafford Centre, leading intimate masterclasses for guests. They offered tips and tricks for using Weleda skincare products to elevate consumers’ makeup routines. Every attendee went home with a goody bag packed with Weleda skincare essentials.
