Enhancing brand impact in the retail landscape, we optimise in-store activities and experiences.

We deliver world-class retail experiences that elevate your brand through exciting, engaging, insight-led campaigns.
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Introduction

"At Boots, we know that in-store brand experiential campaigns are the most effective way to capture attention and drive engagement.

Whether it’s introducing a new product, being disruptive in a crowded market, driving education, or increasing brand awareness, these experiences allow us to WOW our audiences with things they didn’t even know we offered. But we can't achieve this alone. That's where our partners like N2O come in, delivering first-class creative brand experiences that truly shine. With their expertise in experiential marketing, retail strategies, and social media, combined with consumer data-driven insights, N2O enables us to tell your brand story in a compelling and impactful way. This approach helps us connect with our target audience at pivotal moments, enhancing both visibility and appeal. Ultimately, isn’t that what great marketing is all about? Creating connections, driving engagement, and making your brand unforgettable.”

Peter Markey.
Chief Marketing Officer, Boots UK and ROI.

Instore Activations

Boots-accredited and profiled Brand Ambassadors promoting your brand and connecting with Boots customers.

Case studies

Sampling

Trials lead to immediate purchases and customer return.

Demonstrations

Products speaking for themselves.

In-store Theatre

Deepen brand connection through enhanced engagement and consumer participation.

Active Selling

Boost sales with accredited and skilled Brand Ambassadors.

DJs

Elevate engagement by leveraging their influence. Captivate, thrill, and delight the customer.

Personalisation

Transforming everyday experiences into distinctive and unforgettable keepsakes.

In-store Experiential

Craft unforgettable moments for your customers! Immerse them in meaningful, shareable brand experiences that organically extend your brand's reach, foster loyalty, and inspire advocacy.

Case studies

out-of-home

Elevate your brand with OOH campaigns! Boost your presence in shopping centres, attract foot traffic, and lead potential customers right to your doorstep.

Case studies

Masterclasses

Transform in-store visits into learning adventures with our masterclasses. Dive deep with customers, arm them with brand insights, and build loyalty through hands-on, educational sessions. Spreading your brand's influence far and wide!

Case studies

Social & influencer

Foster brand love and visibility with unique experiences that set the trends. Our award-winning social team will win followers for your brand by leveraging consumer, market, and brand insights.

Case studies

Boots Live Services

01

Strategy & Planning

02

Insight-led Creative

03

Campaign Management

04

Talent Management

05

Social Media Marketing

06

Production & Logistics

Sustainability

POPAI Sustain &  Accreditation
We work with Boots & POPAI, scoring each campaign via the sustain tool.

This Sustain® tool generates scores for specific aspects of a project, identifying areas with the highest environmental impact and improvement opportunities. It also measures carbon and water footprints, the amount of recycled material in a display, and end-of-life destinations.
Demonstrate  Boots & N2O’s commitment to delivering sustainable performance.
Improving & adopting processes & practices that drive efficiencies.
Awarded the Sustainability Standard from POPAI. Demonstrating our commitment to ongoing environmental improvement.

Testimonials

I wanted to drop a quick note to say thank you so much to both of you for taking on the Clearpay project at the last minute and being so on the ball – it made the whole process a lot less stressful than it would have been otherwise! I’ve had some great comments from Clearpay about the enthusiasm of the N2O staff and the nail & makeup looks being really popular, which is great news. You’ve both been a pleasure to work with, and I hope we’ll have the opportunity to work together again in the future.
Kate Burton
Project Manager - Boots.com
This activation was executed brilliantly from the first briefing through to the last minute of execution.

N2O listened to our objectives and brief and delivered on it and beyond. We could not have delivered this campaign without the support of N2O.
Nicola Small
Senior National Account Manager - Baylis & Harding
My team has worked closely with Anna & Becks at N2O for the last two years. They know what is required to deliver a brilliant experience for our Customers and our Stores that is both engaging and fun.

They have a good understanding of the approval process and know when to push the boundaries & principles while ensuring the kit being delivered to support the event is safe and on brand.
Andy Bodley
Instore Marketing Operations